MEDIA

In the world of today, with improvement in the field of science and technology, media have become almost as necessary as food and clothing. It is equally true that media is playing an outstanding role in strengthening the fabric of our society transcending the barriers of religion, language, caste or sex.

Media have played a crucial role in protecting human rights, democratic rights and civil liberties. Role of media in the field of socialization and social control is also prominent.

The press, radio, television are among the most important of the opinion modulating and opinion reflecting agencies. The communication media play an important role in co raging individual to   conform to the existing norms and values or oppose and change them. They are instruments of social power as they can attract and direct attention to problem and provide solution to these problems. Media also help to maintain communal harmony in the society.